Version 21.05 of MVTec’s HALCON machine vision software.
To accomplish this, the company is relying on the scientific findings of its own research department at its headquarters in Munich. MVTec states that its central strategy is to further develop its software products based on scientific research and to tailor these products to current market demands as much as possible. Before that, she was engaged for several years in various functions in the marketing of international companies. On the news of her new role with MVTec, Kretzschmar said, “I’m looking forward to my task of supporting MVTec in a promising sector like machine vision and contributing to the growth of the successful HALCON product”.īefore coming to MVTec, Kretzschmar spent three and a half years heading up product management, marketing, and business development for a company in the chemical industry.
In this capacity, Kretzschmar is responsible for developing new licensing models and evaluating market trends in order to advance the global HALCON product strategy.
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